University of cologne - Business School

Smart Customer and Home


Digitalisation and technological innovation enable new smart energy applications in households. Smart metering devices substantially increase the amount of available information and data on customer energy consumption as well as production. These developments open up new opportunities for business models which leverage the newly available data. This creates additional value for customers, e.g. by designing algorithms to optimise and automate energy consumption. At the same time questions on customer behaviour and incentives as well as the required regulatory framework of a decentralised smart energy system gain greater importance. The objective of this course is to prepare you to navigate and shape the transition towards a decentralised and smart energy system with smart applications at customer level. Please note: the programme is taught in German.



  • Recent insights into human behaviour and preferences regarding energy decisions
  • New business models and Value Pools in Smart Home and Home Automation
  • Customers, prosumers and recommender systems
  • Home Automation – challenges, perspectives, implications
  • Energy decisions at micro level
  • Non-monetary preferences in energy
  • Regulatory frameworks and incentives
  • Data analytics for Smart Home

Learning Objectives

  • Be up to date on the latest developments and innovations in home automation and learn about its risks and opportunities.
  • Gain insights into human behaviour and preferences, including non-monetary preferences in energy.
  • Learn about the analytic potential of data gained from Smart Home technology.

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Register now for the open programme!

Download the registration form here.


Key Facts



25-26 June 2020
Thu. 10.00 - 17.30 h
Fri. 10.00 - 17.30 h






University of Cologne

Work experience

Work Experience

Minimum of 2 years



1.950 € (module only)
Certificate Programme: Included



Download the registration form here.


Module of

Smart Energy Certificate Programme


  • Understand the technological trends towards “smart home” and “smart customer” applications.
  • Learn key factors of energy consumer´s and customer´s decision making.
  • Uncover data driven business opportunities.
  • Develop a strategic vision for a future decentralised energy system.


  • Practice-oriented as possible business cases are simulated
  • Investigate different opinions and perspectives of energy-related stakeholders
  • Get insights from a renowned faculty and engaged experts
  • Concentrated working atmosphere: dicussing projects, interaction with other participants and exchange of experiences

Target Audience

Employees and managers in the energy sector and other industries that are affected by new developments in the energy industry.

 Prof. Dr Wolfgang Ketter


Prof. Dr Wolfgang Ketter

Chaired Professor for Information Systems at the University of Cologne and the Rotterdam School of Management

Prof. Ketter is Chaired Professor of Information Systems at the University of Cologne (since 2017) as well as at the Rotterdam School of Management at Erasmus University in Rotterdam (since 2007), where he founded and still mangages the Erasmus Center for Future Energy Business. He also serves as the Director of the Institute of Energy Economics at the University of Cologne (EWI) and of the Cologne Institute for Business Informatics. His main research interests are Big Data Analytics, Computer Science and Management Science, Energy Economics and Policy, Information Systems (IS), Machine Learning and Sustainability. Prof. Ketter served as a general chair or program chair of various international conferences and workshops. He also works as an editor for top journals. In addition he is a member of the World Economic Forum and co-founder as well as director of Power TAC (, the world’s largest open-source smart grid platform. With the help of this platform, a world championship in energy retailing is held every year.


Your contact persons

Marketing and Admissions Manager

Janna Pressentin

Marketing and Admissions Manager

+49 (0) 221 470 6614

Contact us

Marketing and Admission Manager

Juliana Milla

Marketing and Admissions Manager

+49 (0) 221 470 76337

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