This course is designed to develop a deep understanding of the technological, business and societal context of the “three mobility revolutions: autonomous, electric and shared”. It will look in detail at disruptive technologies from robotaxis to drone delivery. Building on case studies and in-class practitioner presentations of disruptor and incumbent business models, you will learn to evaluate the impact of mobility technologies on urban and rural living and society overall. The course starts from evaluating technologies, economics and customer adoption, but also builds the bridge to macroeconomic transition challenges in terms of jobs and growth in relevant industries such as automotive, mobility as a service, power as well as oil and gas.
- Understanding the basis of autonomous, electric and shared technologies and business models
- Learning in class from innovators, entrepreneurs and incumbents on dynamics and magnitude of change
- Applying essential economical methodologies such as Total Cost of Ownership, Lifecycle Emission Accounting, Mobility as a Service (MaaS), etc.
- Taking a city perspective to evaluate public outcomes of disruptions in terms of emissions, congestion, and public space
- Evaluating macroeconomic pathways and impacts on jobs and growth of transition to autonomous, electric and shared
- Learning about these pathways in key geographies incl. China and the US
- Understand interdependence between disruptions in mobility and transport industries as well as adjacent industries like power, technology, urban services and development
- Learn about the entrepreneurial dynamics in the new mobility world
- Take a “System Architecture” perspective in evaluating technologically enabled disruptions in mobility
“Because changes in our economy are coming so rapidly it does mean we should not jump immediately into fancy digital solutions. Skipping valuable insights and not deeply understanding the problem is a very common trap. Essentially it is still all about the job to be done.”
Marc Bras, Head of BMW Group Netherlands
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- Become up to date in one of the most exciting and impactful industrial, behavioural and societal transformations of our time.
- Expand your competences and depth as a leader in mobility or adjacent fields
- Examine how to turn innovative ideas into results
- Blending classroom learning with real-life case studies as well as readings and videos to understand different approaches to disruption.
- Using both theory and case studies as a learning tool to increase your confidence in turning innovative ideas into measurable business success
Tailored to suit management teams in public or private institutions and corporations that are dealing with the dynamic changes in mobility and transport industries. Suitable participants include, but are not limited to team, leaders, project managers and managers of business units in city institutions and in corporations that are directly or indirectly impacted and want to turn these challenges into economic success
Dr Christoph Wolff
Member of Executive Board and Global Head of Mobility and Transport of World Economic Forum, Geneva and New York, Lecturer for Energy & Resource Economics at the University of Cologne
Dr. Wolff is at the forefront of global transition in the mobility industry, shaping collaboration between governments/international organizations and corporates at top management level. He is engaged in multiple public-private projects and platforms around the world incl. China, India and USA, focusing on the impact of mobility and transport on sustainability, safety and productivity. He was Managing Director of the European Climate Foundation, advising EU Commission and EU Governments on Climate Policies and Board Member of Deutsche Bahn Cargo responsible for international business. Before he was Senior Partner at McKinsey & Co., co-leading the Global Travel & Logistics sector. He was Professor at Krannert School, Purdue University, Indiana and Kellogg School of Management in Chicago. Christoph Wolff is “Responsible Leader of BMW Foundation” and Faculty of Baden-Badener Unternehmergespraeche and Board Member of a number of technology start-ups in Energy and Mobility industries.