University of cologne - Business School

Esports Marketing

A dynamic and growing market for advertisers and agencies

The University of Cologne Business School was able to win the who's who of the esports industry as speakers, in the esports marketing programme*. Pioneers and top experts from the industry will provide you with profound knowledge about the esports market, its players and laws. Learn how to use its enormous potential for your marketing activities and reach young male and female target groups. You will also experience the esports world up close and behind the scenes at one of the world's most successful teams 'SK Gaming' on-site.

With over two billion active players worldwide, gaming is one of the top 3 sports in the world in terms of participants - even ahead of football. In this dynamically growing market, esports is developing as the professional competition in gaming, with over 200 million viewers worldwide, to a platform with enormous potential for brands and companies. Sports sponsorship, a global market worth over 50 billion euros, will not be able to avoid esports in the future.

*Please note! Regulation on the corona situation - the seminar is planned as a face-to-face event. If the pandemic does not allow a face-to-face event, the Business School reserves the right to postpone or cancel the event.




26-27 August 2021






University of Cologne
SK Gaming, Cologne


€ 1.950,00 + VAT


Download the registration form here.

esports business school cologne

 Core topics

  • Gain a solid understanding of esports marketing at the intersection of gaming, sports and marketing.
  • Get to know all relevant players in esports: Promoters, teams, streaming providers, agencies and advertisers - the entire spectrum of the esports value chain.
  • Identify and seize opportunities in one of the fastest-growing advertising markets of the future - at the heart of your target audience.
  • Learn from pioneers in esports marketing and acquire concrete recommendations for a successful start in esports marketing.

Get your Esports Marketing Brochure now


Topics in detail

Topics in detail

Target Group

The programme is aimed at specialists and executives in the field of marketing, strategy and brand management in large and / or high-growth advertising companies as well as executives of innovative advertising agencies who want to accompany these advertisers on their way into esports marketing. In addition, the programme also addresses professional sports clubs in the classic sense who want to prepare for entry into the esports segment.


  • Experience esports in practice at SK Gaming's leading esports clans on site
  • Presentation of the market and the market players by the “Who's Who” of the esports industry
  • Practical experience from leading brands such as adidas and Telekom
  • Interactive lectures and specific recommendations for action from experts and pioneers in the industry

Are you interested? - Find here the application form!

Akademic Director

Dr. Jörn Küpper

Jörn Küpper is Senior Partner in the Cologne office of McKinsey & Company and has been with the company since 1997. He is one of the heads of the global McKinsey Consumer Practice and advises leading brand companies. Before joining McKinsey, Jörn Küpper worked in an advertising agency with a focus on Marketing and strategy. He holds degrees in business administration and international marketing and management, as well as a doctorate in marketing and sales.

Your contact persons

Marketing and Admissions Manager

Janna Pressentin

Marketing and Admissions Manager

+49 (0) 221 470 6614

Contact us

Marketing and Admission Manager

Juliana Milla

Marketing and Admissions Manager

+49 (0) 221 470 76337

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