Entrepreneurship encompasses proactive, innovative and risk-taking behavior in the face of uncertainty. In this module, you will obtain a detailed understanding how entrepreneurship helps coping with the duality of exploring new business opportunities as well as flexibly dealing with unforeseen challenges. The course provides you with tools and concepts that allow for mastering the entrepreneurial process – from idea generation, over prototyping to market testing – in the fast changing environment of the digital age.
- Advantages and disadvantages of start-ups opposed to incumbent firms in reacting to a fast changing business environment.
- Entrepreneurship as a mindset.
- The opportunity map as a tool to identify, value, select and exploring new business opportunities.
- Turning an idea into a business model, prototyping and market-testing.
- Developing and mastering business plans.
- Learn how changes and pressures in the new digital age affect start-ups and incumbents.
- Gain a detailed understanding about corporate entrepreneurship and start-up entrepreneurship.
- Apply new tools and concepts to systematically generate business ideas in a customer-centric way.
- Exercise prototyping to ease successful market entry.
- Learn when and under which circumstances a business plan is helpful.
“Almost all businesses are affected by digitalisation, disruptive technologies or artificial intelligence. Often there is a sense of urgency for business transformation, but also a lack of knowledge and tools for successfully performing it. This programme and ist excellent professors teach you how to approach transformations and how to become a digital leader developing innovation capabilities and courage in your teams.“
Sven Natsch, Head of Strategic Controlling at a Global Pharmaceutical and Life Sciences Company
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- Develop a sensitivity for the importance of entrepreneurship in today’s fast changing business world.
- Understanding the differences between Corporate and Start-up Entrepreneurship.
- Become equipped with a state-of-the-art toolbox for entrepreneurship and learn how to use it.
In-class team exercises will supplement all course material. A final case study is used to identify, value and select a individual fictive or real new business opportunity.
This course is designed for individuals who are planning to start or already have started their own business. As entrepreneurial behavior is not restricted to building an own firm, the course is also suitable for managers (at all hierarchies) within existing organisations, who are interested in corporate entrepreneurial activities.
Prof. Dr Christian Schwens
Prof. Schwens serves as the scientific director of the board of directors of the Excellence-Start-up Center (ESC) GATEWAY – the business incubator of the University of Cologne. His work focuses on interdisciplinary management, start-up entrepreneurship, corporate entrepreneurship and international entrepreneurship.