University of cologne - Business School

Digital Business Model Innovation


In this module you will learn about the clash between existing and digitally enhanced business models, emphasising platforms and ecosystems. You
will gain knowledge on how to treat and exploit “information” as the core resource of modern value creation and understand the economic and technological key trends that are at the heart of the digital transformation. You will also learn what “Data-Centricity” means for today’s companies, which role data plays for innovating business models and the fundamental difference of digital products and services compared to “traditional” physical goods. You will develop an agenda for how to meet challenges of digital innovation and how Business Model Innovation and business patterns can help firms transform themselves.



  • Digital Business and the changing of the business world through Information Technology.
  • Real-world examples for potentially disruptive innovations and business models.
  • Recent developments in business models, including value proposition and data-based service provision.
  • Business Patterns as a tool for digital business model innovation.
  • The Internet of Things and selected technology streams as emerging patterns of doing business.
  • The impact of modern IT on business models and industries.
  • Issues a traditional company may be confronted with along the journey of digital transformation.

Learning Objectives

  • Learn how prominent companies prepare themselves for becoming a “digital business”.
  • Deploy Business Patterns in order to systematically derive variants of your business model.
  • Learn how your business model is or likely will be affected affected by modern IT.

Download the brochure now



Register now for the open programme!

Download the registration form here.


Key Facts



21 October 2021 (Thu)
22 October 2021 (Fri)






University of Cologne

Work experience

Work Experience

Minimum of 2 years



1.450 € (module only)
Certificate Programme: Included



Download the registration form here.


Module of

DLI Certificate Programme


  • Identify your current business model and explore which approaches and tools to deploy in order to systematically innovate your business model.
  • Examine how business patterns help you radically transform your business model.
  • Understand what data based Business Model Innovation means for your business.


  • Analysis of real-word companies and innovation activities of well-known digital players in addition to more recent start-up initiatives.
  • Analysis of your own business model in form of case work.
  • In-class team exercises that combine all elements of this course.

Target Audience

Tailored to suit managers and management teams in organisations faced with digital technology challenges and with a desire and capacity for tackling these challenges. Suitable participants include, but are not limited to, team leaders, project managers and managers of business units in large organisations, or directors and executive staff in small to medium sized companies.

Professor Schoder


Prof. Dr Detlef Schoder

Professor for Information Systems and Information Management at the University of Cologne

Prof. Schoder focuses on data-centric product, process and business model innovations. For the application of Artificial Intelligence, he and his partner companies won several awards including the IATA Innovation Award 2016 and the German Innovation Prize (Finalist). He also won the “Innovation Award” by the German Gesellschaft für Informatik (GI) for individualised media. Considered the leading introductory book on “Information Systems”, he received the VHB Text Book Award 2017. Detelf Schoder has worked in Germany, USA, Republic of Kazakhstan and Japan.

Your contact persons

Marketing und Admissions Manager

Janna Pressentin

Marketing and Admissions Manager

+49 (0) 221 470 6614

Contact us

Jennifer Biesenthal

Jennifer Biesenthal

Marketing and Admissions Manager

+49 (0) 221 470 7942

We are using Cookies to make our offer more user-friendly, effective and secure. Find further information on this in our privacy policy.