University of cologne - Business School

Digital Leadership and Innovation


Digital Innovation is the lifeblood of any organisation, large or small. It is a crucial ability which ensures long-term sustainability of a business by allowing continuous adaptation to changing environments. But it is also a capability that is hard to achieve, maintain or replicate in the face of changing and emergent new digital technologies that upend and disrupt organisation, sectors and entire markets. Anticipating, mastering and deploying novel digital technologies and understanding their impact on strategy, processes, organising and customers is a crucial competitive advantage to mastering and leading in the digital innovation challenge.

Increasing the digital capabilities of companies requires specialist knowledge and skills. Our thought leaders from the Faculty of Economics and Social Sciences (WISO) and the Rotterdam School of Management, Erasmus University, have partnered with trusted external institutions and experienced experts to bring you a cutting-edge programme that will expand and deepen your knowledge and hone your skills to cope with digital change.

 

Duration

Duration

9 days in 2 months

Attendance

Attendance

9 course days

Language

Language

English

Location

Location

University of Cologne

Work experience

Work Experience

Minimum of 2 years

Certificate

Certificate

Issued by University of Cologne Business School

Fees

Fees

Certificate Programm: 4.950€
This fee is tax reductable
Module 1-3 can be booked separately.
Fees per Module: 1.690 €

Registration

Registration

Download the registration form here.

Topics

The certificate programme Digital Leadership and Innovation (DLI) improves your competence and excellence in Digital Innovation. Using a systemic and holistic approach and building on established methodologies such as Agile, Lean or Design Thinking, it updates your core competencies and capabilities across three key building blocks – Innovation Leadership, Digital Marketing and Operations Strategy and Digital Innovation Strategy.

All modules teaching these building blocks will be infused with knowledge about relevant digital technologies core to all elements – be it Internet of Things, Artificial Intelligence or Blockchain. Drawing on the expertise of practitioners and industry thought leaders, each module will feature expert sessions to cover these and associated digital technologies as they relate to the building blocks.

Programme Overview

[Translate to English:] Innovation Leadership (Modul 1)

Module 1: Innovation Leadership

Learn to develop innovation capabilities and innovation courage and how to implement them in your workgroups and teams. Apply your newly acquired knowledge to a digital innovation challenge with which your company is faced.

Dates:
Thu, 09- Sat, 11 September 2021
9.30-16.30 Uhr

Find out more
[Translate to English:] Digital Marketing and Operations Strategy (Modul 2)

Module 2: Digital Marketing and Operations Strategy

Use analytics to understand your digital customers and utilise it in marketing. Understand how you can use new technologies and data analytics to implement process innovations.

Dates: 
Thu, 23 Sep – Sat, 25 Sep 2021
09.30-16.30

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[Translate to English:] Digital Innovation Strategy (Modul 3)

Module 3: Digital Innovation Strategy

Understand digital business models, platforms and ecosystems and learn how you can use them to transform your company. Learn to use tools and concepts that allow for mastering the entrepreneurial process of the digital age.

Dates:
Thurs, 21 Oct – Fri, 23 Oct
9.30-16.30 Uhr

Find out more

Download the DLI brochure now

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Benefits

  • Learn how to implement digital business model innovation.
  • Explore the latest digital technology trends from thought leaders and expert practitioners.
  • Gain hands-on experience in tools and techniques for creativity and innovation.
  • Put your new skills into practice immediately.
  • Obtain a University of Cologne Business School Certificate in Digital Leadership Innovation.

University of Cologne

The University of Cologne is one of the oldest and most prestigious European universities. It has spawned several Nobel and Leibniz Prize winners and has been awarded “University of Excellence” status by the German government. Founded in 1388, the University of Cologne is a leader in many disciplines and a member of many international networks.

Established in 2015, the University of Cologne Business School  offers first-class comprehensive management, leadership and innovation development programmes at an easily accessible location right at the heart of Europe.

Target Audience

Our certificate programme is specifically tailored to suit management teams in organisations faced with digital technology challenges, who have the desire and capacity to tackle these challenges. Participantsarticipants include, but are not limited to, team leaders, project managers and managers of business units in large organisations and directors and executive staff in small to medium sized companies.

Your contact person

Marketing und Admissions Manager

Janna Pressentin

Marketing and Admissions Manager

+49 (0) 221 470 6614

janna.pressentin@uni-koeln.de

Contact us

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