University of cologne - Business School

Digital Insurance Transformation

 

The certificate programme Digital Insurance Transformation is a result of the cooperation between the Unversity of Cologne Business School and InsurLab Germany. It provides participants with an overview of current technological trends, gives you tools to design your own digitalisation in an innovative and holistic way and shows how to implement it in your insurance company in an effective way. Please note: the programme is taught in German.

 

Consultation hour on 23 May 22

Register now for our consultation hour and learn more about the InsurLab Academy and the Digital Insurance Transformation Programme!

Key Facts

Duration

Duration

12 days in 7 months

each day from 9.00 until 17.00 h

Attendance

Attendance

12 course days
 

Language

Language

German

Location

Location

University of Cologne

Work experience

Work Experience

At least 1 year

Certificate

Certificate

Issued by University of Cologne Business School and InsurLab Germany

Fees

Fees

7,500 € (regular price)

6,000 € (for InsurLab members)
You want to become a member? Find more information here.

Registration

Registration

All modules at one glance

Modul 1 DIT

Modul 1

Introduction InsurLab Academy & Digitale Transformation
Wed, 10 August 2022

  • General overview and classification of the programme
  • Digital transformation strategies
  • Key Trends & Fields of Action

Business Model Innovation & Business Pattern
Thur, 11 August 2022

  • Business Model Innovation
  • Business Pattern Workshop

 

Modul 2 DIT

Modul 2

Entrepreneurship as a mindset
Tue, 13 September 2022

  • Start-up Entrepreneurship & Intrapreneurship
  • Agile methods & Lean Start-up
  • Business Modeling & Planing

Innovation Management
Wed, 14 September 2022

  • Identification of innovation potential
  • Elements of change processes
  • The role of innovation managers
  • Innovation Road Map

Modul 3 DIT

Modul 3

Agile Management I
Thur, 13 October 2022

  • Lean Management
  • Scrum & Kanban
  • Structure of Team and Meetings
  • Integration of Design Thinking in agile processes

Agile Management II
Fri, 14 October 2022

  • Implementation of agile management in business
  • Change Management
  • Live simulations
  • Digital Tools

Modul 4 DIT

Modul 4

New Way of Working
Thur, 15 December 2022

  • Marketing development & Trends
  • Changes in the insurance business
  • Workplace concepts
  • Putting it into praxis

Design Thinking Workshop
Fri, 16 December 2022

  • Problem Framing
  • Need Finding
  • Idea generation & variety
  • Prototyping
     

Modul 5 DIT

Modul 5

Social Media & Influencer Marketing
Thur, 19 January 2023

  • Digital Transformation in marketing
  • Social media as part of marketing strategy
  • Influencer marketing: relevance, management & strategies

Customer Experience
Fri, 20 January 2023

  • Approaches & Theories
  • Digital Customer Journey
  • Multiple Customer Touchpoints

Modul 6 DIT

Modul 6

Technology Trends & ethical challenges
Thur, 23 February 2023

  • market overview & customer focus
  • Customer requirements & Tech development
  • Analytics & Big Data
  • Ethical challenges of digitalisation

InsurTechs
Fri, 24 February 2023

  • Start-up introduction:
  • TrustCerts
  • LiveEO
  • Fintechsystems GmbH

Download the flyer now

Download
University of Cologne Business school

InsurLab Germany e.V.

InsurLab Germany is an initiative that aims to strengthen the insurance landscape in Germany since 2017. Start-ups and universities are networked with insurance companies, leading service providers and experts in the industry. As a result, joint projects, events and workshops are to be created that will help transform and digitise the insurance industry in Germany.

Are you interested in becoming a member? You can find more information here.

Benefits

  • Get an overview of the fundamental components of the digital transformation process.
  • Question and expand the technological maturity of your own digital business processes.
  • Identify the opportunities and risks of technological trends and receive impulses for the implementation in your own insurance company.
  • Extend existing business models with customer-centric approaches.

Highlights

  • Expert knowledge at first hand
  • Interactive lectures, discussions, best practice sharing
  • Networking and exchange opportunities
  • Market trends, case studies and reports
  • Consideration of technological as well as business management aspects

Target Audience

The Certificate Programme Digital Insurance Transformation as well as the individual modules address specialists and executives of the insurance industry, who want to acquire sound knowledge of digital transformation and actively shape and drive this process forward in their companies.

Your contact person

Janna Pressentin

Janna Pressentin

Marketing and Admissions Manager

+49 (0) 221 470 6614

janna.pressentin@uni-koeln.de

Contact us