The certificate programme "Advanced Management" gives you new impulses for the further development of your leadership skills. The programme provides you with essential methods and skills to develop companies innovatively and effectively in a VUCA world.
Please note: the programme is taught in German.
The module "Leadership & Strategy" first shows how today's changes present managers with new challenges and develops strategies for managing the VUCA world. In addition, the module focuses on leadership approaches that enable decision-makers to adequately align themselves, their teams, business units and the entire company to the challenges of digital transformation.
The second module provides a compact introduction to the topic of "Innovation & Change". The module uses many practical examples and field reports to illustrate how innovative processes and products can be integrated into your company. Generate a detailed understanding about strategies and their requirements, about challenges for implementing strategies in a changing work environment, and how entrepreneurial thinking and acting can help to develop an existing company efficiently and innovatively. In the course of this, you will also learn to lead design thinking processes and apply methods.
The focus of the third module "Digital Marketing & Business Ethics" is initially on the customer perspective on the digital transformation. You will get an overview of the changed customer journey in an omnichannel environment with new touchpoints and changed decision-making processes and learn to place new products and ideas with the help of targeted marketing strategies. The module and the programme are rounded off with the topic of Corporate Social & Digital Responsibility: Discover the central area of tension between technology, economics and ethics and recognize the opportunities and risks of a digital transformation in this context.
Participants, who wish to build a solid foundation in the area of finance, can additionaly book the optional module „Finance for Non-Financial Managers"
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- Expert knowledge at first hand
- Imparting methodological knowledge and skills as important elements of modern leadership
- Varied format with practical knowledge transfer, case studies and group work
- Expansion of personal network through managers from other companies
- Acquisition of the "Advanced Management" certificate of the Business School of the University of Cologne
- Current insight into the trend topics Virtual Leadership, Storytelling und Influencer Marketing
- Intense working atmosphere: interactive lectures and discussions
- Practical simulations and case studies
Divisional and departmental heads and executives of all areas with at least 3 years of professional experience.
Prof. Dr Detlef Schoder
Prof. Schoder's research deals with data-centric product, process and business model innovations. For the application of Artificial Intelligence, he and his partner companies won several awards including the IATA Innovation Award 2016 and the German Innovation Prize (Finalist). He also won the “Innovation Award” by the German Gesellschaft für Informatik (GI) for individualised media. Considered the leading introductory book on “Information Systems”, he received the VHB Text Book Award 2017. Detelf Schoder has worked in Germany, USA, Republic of Kazakhstan and Japan.