University of cologne - Business School

Advanced Management for Senior Professionals


The certificate programme „Advanced Management for Senior Professionals" gives you new impulses for the further development of your leadership and management skills. The programme provides you with important methods and skills to develop your company in an innovative and effective way.
Please note: the programme is taught in German.

 

Key Facts

Duration

Duration

7 days in 3 months (Module 1-3)
9 days in 3 months (Module 1-4)

Attendance

Attendance

7 course days respective
9 course days

Language

Language

German

Location

Location

University of Cologne

Work experience

Work Experience

At least 3 years

Certificate

Certificate

Issued by University of Cologne Business School

Fees

Fees

Module 1-3: 2,750 €
Module 1-4: 3,500 €

Registration

Registration

Dates are coming soon.

Topics

The „Leadership" module covers the areas of Digital Leadership, Strategic Leadership and Virtual Leadership. This will help you to find new ways to manage and empower your employees. Decision-making processes are optimised, which will strengthen your own position in the long run. Furthermore, the programme gives you a compact introduction to the topic of „Innovation Management". By using a variety of practical examples and field reports, it illustrates how your company can integrate innovative processes and products even more effectively.

You will also learn how to place new products and ideas using targeted marketing strategies and how social media, influencer marketing and storytelling can support you in doing so. The „Entrepreneurship" module is not only aimed at company founders, but also at managers, who want to develop their existing business further through entrepreneurial thinking and acting. The exchange with experienced managers enables you to reflect on your own company‘s problems and to generate new, usable ideas.

Participants, who wish to build a solid foundation in the area of finance, can additionaly book the optional module „Finance for Non-Financial Managers"

All modules at one glance

Senior Professionals

Leadership I: Digital Leadership

The first part of this module will demonstrate the great importance the progressing digitalisation has for executives, in order to work out a strategic leadership portfolio.

Dates: New dates will follow soon

Duration: 1 day

 

Virtual Leadership

Leadership II: Strategic Leadership/Virtual Leadership

The second part of this module will deal with relevant aspects of subject areas: Strategic Leadership and Virtual Leadership.

Dates: New dates will follow soon

Duration: 1 day

 

storytelling in marketing

Marketing & Social Media I: Storytelling

This module will help you to grasp the relevance and impact that a good storytelling can have for an executive and her/his company.

Dates: New dates will follow soon!

Duration: 1 day

 

Influencer Marketing at the University of Cologne

Marketing & Social Media II: Social Media Marketing

In the course of this module, you will develop an understanding for today's meaning of social media and influencer marketing.

Dates: New dates will follow soon!

Duration: 1 day

 

Entrepreneurship and Intrapreneurship

Innovation & Change I: Entrepreneurship

Gain a detailed understanding of how to efficiently develop an existing company further.

Dates: New dates will follow soon.

Duration: 1 Day

Advanced management for senior professionals

Innovation & Change II: Design Thinking Workshop

Get to know the methods of design thinking and gain an important competitive advantage for your company.

Dates: New dates will follow soon.

Duration: 1 Day

Innovationsmanagement

Innovation & Change III

Learn to identify potential innovations and encourage employees to acquire new skills.

Dates: New dates will follow soon.

Duration: 1 Day

Senior Professionals Management

Finance for Non-Financial Managers (optional)

Get in-depth and up-to-date knowledge of finance-oriented approaches to integrate them into your business decisions.

Dates: New dates will follow soon.

Duration: 1 Day

Download the brochure now

Download

Benefits

  • First-hand expert knowledge
  • Methods and skills that are important aspects of modern leadership
  • A diverse format with a practical knowledge transfer, case studies and a relevant company visit
  • Extension of your personal network by executives of other companies
  • Acquisition of the “Advanced Management for Senior Professionals” certificate from the University of Cologne Business School

 

Highlights

  • Current insight into the trend topics Virtual Leadership, Storytelling und Influencer Marketing
  • Intense working atmosphere: interactive lectures and discussions
  • Practical simulations and case studies

Target Audience

Senior managers, divisional and departmental heads and executives of all areas with at least 3 years of professional experience.

Information Systems

Academic Director

Prof. Dr Detlef Schoder

Prof. Schoder's research deals with data-centric product, process and business model innovations. For the application of Artificial Intelligence, he and his partner companies won several awards including the IATA Innovation Award 2016 and the German Innovation Prize (Finalist). He also won the “Innovation Award” by the German Gesellschaft für Informatik (GI) for individualised media. Considered the leading introductory book on “Information Systems”, he received the VHB Text Book Award 2017. Detelf Schoder has worked in Germany, USA, Republic of Kazakhstan and Japan.

Your contact persons

Marketing and Admissions Manager

Janna Pressentin

Marketing and Admissions Manager

+49 (0) 221 470 6614

janna.pressentin@uni-koeln.de

Contact us