Advanced Management for Senior Professionals

Topics

The „Leadership" module covers the areas of Digital Leadership, Strategic Leadership and Virtual Leadership. This will help you to find new ways to manage and empower your employees. Decision-making processes are optimised, which will strengthen your own position in the long run. Furthermore, the programme gives you a compact introduction to the topic of „Innovation Management". By using a variety of practical examples and field reports, it illustrates how your company can integrate innovative processes and products even more effectively.

You will also learn how to place new products and ideas using targeted marketing strategies and how social media, influencer marketing and storytelling can support you in doing so. The „Entrepreneurship" module is not only aimed at company founders, but also at managers, who want to develop their existing business further through entrepreneurial thinking and acting. The exchange with experienced managers enables you to reflect on your own company‘s problems and to generate new, usable ideas.

Participants, who wish to build a solid foundation in the area of finance, can additionaly book the optional module „Finance for Non-Financial Managers"

Benefits

• First-hand expert knowledge
• Methods and skills that are important aspects of modern leadership
• A diverse format with a practical knowledge transfer, case studies and a relevant company visit
• Extension of your personal network by executives of other companies
• Acquisition of the “Advanced Management for Senior Professionals” certificate from the University of Cologne Business School

Highlights

• Current insight into the trend topics Virtual Leadership, Storytelling und Influencer Marketing
• Intense working atmosphere: interactive lectures and discussions
• Practical simulations and case studies

Target Audience

Senior managers, divisional and departmental heads and executives of all areas with at least 3 years of professional experience.